How to Create a Brand that Gets Noticed
You’ve taken the plunge into entrepreneurship and you’re ready to take the world head on. But you have one problem….
NO ONE KNOWS YOU!
At least, no one outside of your personal network. Before you can make any sales in your new company, you have to step up your marketing game. If people don’t know you, they won’t necessarily like you and they definitely won’t buy from you.
To create a brand that gets noticed, you need more than a fancy logo and website. You need a compelling mission, a unique belief, a proven process and a clear way to buy. You can have the best looking marketing materials, but no design can salvage a business that has an unclear value proposition.
Consider why your clients do business with you. Have you ever asked? What makes them trust you over your competitors? Author Simon Sinek says, “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe.” Consider Tom’s Shoes. Their mission is to provide children in need with a new pair of shoes by donating a pair with every purchase. Their mission moves customers to purchase their product.
How are customers moved by your mission? Marketing adds fuel to the fire, but if your business has yet to set fire in the marketplace-- then you need to re-evaluate your positioning. Is it compelling enough? Is the market oversaturated? Do customers get your ‘why’?
Imagine yourself solidifying your company’s mission enough that customers start to evangelize your brand. They love what you do, how you do it and why you do it. All of a sudden, the fire begins to spread. If you want to create a brand with this impact, avoid making these common mistakes:
Don’t confuse your audience. Your business exists to solve the needs of your customers. Focus your mission and marketing around solving that problem. Eliminate any copywriting on your site or in you social media campaigns which does not align with this solution. Your customers need to remember you for the problem you solve, so they can reach out to you when they need your help.
Eliminate clutter. Remove any distracting elements on your website and marketing materials. Perfection is not achieved by adding more, but when there is nothing left to take away. Keep it SIMPLE!
Don’t be inconsistent. Once you’ve confirmed your compelling mission, commit to a consistent digital media campaign. Have an active online presence and present a sale to your audience 25% of the time. If you believe your offer will add value to their lives, then it would be a disservice not to offer them this sale.
Are you ready for your company to meet the world? Be confident in who you are, what you offer and the results you will bring clients. Stick to your values and be transparent. If you do so, that fire will begin to spread. For more business and life advice, please subscribe to my YouTube page here.