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THE BUSINESS OF YOU
-UNDERSTANDING YOUR IDENTITY
-4 QUESTIONS YOU MUST ANSWER
-THE STRENGTHS LEADERSHIP ASSESSMENT
HOW TO CREATE A UNIQUE AND MARKETABLE BRAND
-Discovering Your Target Market
-Creating Your Value Proposition
-Defining Your "ONLY"
DEFINING YOUR BUSINESS MODEL
-Business Structure
-Speaking
-Coaching
-Consulting
-Products and Services
YOUR GO-TO-MARKET STRATEGY
-Discovering the Pain Points of Your Target Market
-Penetrating Your Target Market
-Pricing for Market Entry
-Getting to Your First Tier of Customers
THE PITCH
-Defining Your Story
-Telling Your Story
-Promoting Your Story
-Bridging Your Story To Your Business
CUSTOMER ACQUISITION
-Your Identity Package
-General Marketing
-Social Media
-Video
SCALING YOUR BUSINESS
-Moving From Me to We (Building a Team)
-Leadership and Leverage: Skills, Talents and Gifts of Others
-Keys to Attracting Top Tier Talent
SELLING & SUSTAINABILITY
-Practical Strategies for Selling and Sustaining: Year 1
-Practical Strategies for Selling and Sustaining: Year 2
-Practical Strategies for Selling and Sustaining: Year 3
-The Future
LIVE IN ATLANTA
-Pitches
-Presentations