SESSION 1

THE BUSINESS OF YOU

-UNDERSTANDING YOUR IDENTITY

-4 QUESTIONS YOU MUST ANSWER

-THE STRENGTHS LEADERSHIP ASSESSMENT

SESSION 2

HOW TO CREATE A UNIQUE AND MARKETABLE BRAND

-Discovering Your Target Market 

-Creating Your Value Proposition 

-Defining Your "ONLY" 

SESSION 3

DEFINING YOUR BUSINESS MODEL

-Business Structure 

-Speaking

-Coaching

-Consulting 

-Products and Services

SESSION 4

YOUR GO-TO-MARKET STRATEGY

-Discovering the Pain Points of Your Target Market

-Penetrating Your Target Market 

-Pricing for Market Entry

-Getting to Your First Tier of Customers 

SESSION 5

THE PITCH

-Defining Your Story

-Telling Your Story 

-Promoting Your Story 

-Bridging Your Story To Your Business 

SESSION 6

CUSTOMER ACQUISITION

-Your Identity Package

-General Marketing

-Social Media 

-Video 

SESSION 7

SCALING YOUR BUSINESS

-Moving From Me to We (Building a Team)

-Leadership and Leverage: Skills, Talents and Gifts of Others 

-Keys to Attracting Top Tier Talent 

SESSION 8

SELLING & SUSTAINABILITY

-Practical Strategies for Selling and Sustaining: Year 1

-Practical Strategies for Selling and Sustaining: Year 2

-Practical Strategies for Selling and Sustaining: Year 3

-The Future

SESSION 9

LIVE IN ATLANTA

-Speaking 

-Pitches

-Presentations